A New Year, A New Business Reality

Now that we’ve turned the page on the holidays and settled into the new year, it’s time to shift our focus forward. January always brings fresh motivation, new goals, and for many business owners, a reality check:

Are we set up for a profitable year—or just another year of grinding?

Last month, in my 12 Habits of Highly Profitable Businesses Workshop, we talked about a key question that every business owner should be asking:

“Have you raised your prices in the last couple of years?”

I shared this chart, showing how inflation has played out over the past decade:

Here’s the bottom line: Over 20% inflation in the last four years.

That means the cost of doing business is higher—materials, labor, rent, everything. If you haven’t adjusted your prices, you’re not just holding steady… you’re losing ground.

The Cost of Staying the Same

Many business owners resist raising prices because they fear losing customers. But here’s the truth:

🔹 Customers expect price increases—they see them everywhere.
🔹 Your expenses have gone up, whether you acknowledge it or not.
🔹 If you don’t adjust, you’re cutting your own margins.

Is Your Business Set Up for a Profitable 2024?

This isn’t just about pricing—it’s about making smart financial decisions that allow your business to grow without unnecessary stress.

I don’t do a deep dive into pricing in the 12 Habits Workshop—that session is designed to give you a high-level framework for building a more profitable, scalable business. But if this conversation is hitting home, it’s time to go deeper.

Let’s schedule a 12 Habits Profit Acceleration Session, where we’ll look at your pricing, margins, and other key areas to ensure you’re making the right financial moves for 2024.

Click below to book a time with me:

[Schedule a 12 Habits Profit Acceleration Session]

The new year is already moving fast—let’s make sure you’re ahead of the curve, not falling behind.

In gratitude,

Chris

PS..Click here to join a 12 Habits Workshop or 12 Habits Webinar.